In 1919, Brazil won Copa America with the white shirt, its first title as a professional team. 100 years later, we transformed Brazilian players into vintage collectible cards to launch Nike's new collection of the Brazilian National Team in honor of this centenary achievement.

The campaign was named “O Team Brasileiro”, as the national team was called in 1919, bringing back to life the concept of the old days.

And to celebrate Brazil's title in 2019, we made a film spot telling the story of the white shirt that was unjustly cursed for 70 years after the “Maracanaço” in 1950.

Directed by Alton, Mateus de Paula Santos
Illustrated by Black Madre Atelier

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Role: Creative/Copywriter

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Film script:
Cursed.
From day to night became the slayer of good luck.
Unlucky.
When listening to its name, they'd knock on wood.
People say they'd never win together.
But who was there in the first trophy?
Who protected the first winners?
Who also entered in the pitch with this team?
100 years after the first title, the ninth.
100 years later, the breakthrough of the white shirt:
The curse never existed.

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Recognition

Brazilian Creative Club
1 Gold
1 Silver
1 Bronze
1 In Book

The One Show
1 Shortlist