Hi. I'm Sato and I write ads. I live in São Paulo and, unfortunately, I'm a retired deejay.
Now, I work as Associate Creative Director/Copywriter for Budweiser at Africa/DDB but my bio doesn't end here.
I left Presidente Prudente and moved to São Paulo after earning a scholarship at Miami Ad School in 2016. Following that, I enjoyed three fantastic years (2017 - 2020) at Wieden+Kennedy, where I acquired the skills and passion for craft, conceptual & fun ideas that I apply today. Subsequently, I worked at AlmapBBDO for 10 months (March 2020 - December 2020), Wunderman Thompson for 1 year and 9 months (January 2021 - August 2022), before joining Africa/DDB in September 2022 where I continue to thrive.
I'm passionate about anything weird, art, black and urban culture, Brazilian culture, cinema, music, photography, simplicity, sports and, as you may have noticed, hyperlinks.
Over the last two years, I've immersed myself in the study of cinema, with a specific focus on film directing and screenwriting.
In my spare time, I created a Tumblr that calls "Pichações Sinceras" (Sincere Graffiti): pichacoes-sinceras.tumblr.com. And recently, I created a Medium account called @antesdedormir to share some texts, in no chronological order (portuguese only, sorry folks).
Clients: Budweiser, Nike, Fanta, Coca-Cola, Netflix, Volkswagen, Corona, Skol Beats, Airbnb, Mondelēz (Halls, Bis, 5star, Lacta), SNICKERS®, M&M's®, The Walt Disney (Marvel, Pixar, Disney), P&G (Old Spice), Subway, Delta Air Lines, PepsiCo (Sensações), Danone and many others.
Awards:
CANNES LIONS
(1 Titanium, 1 Prata, 2 Bronzes, 5 Shortlist)
2023: Cannes Lions - Titanium Lion - Budweiser (#bringhomethebud)
2023: Cannes Lions - Prata - PR - Budweiser (#bringhomethebud)
2023: Cannes Lions - Bronze - Creative Strategy - Budweiser (#bringhomethebud)
2023: Cannes Lions - Bronze - Social & Influencer - Budweiser (Atura o Baile)
2023: Cannes Lions - Shortlist - PR - Budweiser (#bringhomethebud)
2023: Cannes Lions - Shortlist - Creative Strategy - Budweiser (#bringhomethebud)
2023: Cannes Lions - Shortlist - Social & Influencer - Budweiser (#bringhomethebud)
2022: Cannes Lions - Shortlist - Film - Genera (Invisible Connections)
2022: Cannes Lions - Shortlist - Film - Genera (Invisible Connections)
2022: Young Lions Brazil - Finalist (2nd Place)
2021: Young Lions Brazil - Finalist (4th Place)
D&AD
(1 Yellow, 1 Wood)
2023: D&AD - Wood Pencil - PR - Budweiser (#bringhomethebud)
2018: D&AD New Blood - Yellow Pencil - Burger King (Flame Grilled You)
THE ONE SHOW
(1 Silver, 1 Bronze, 3 Merit, 2 Shortlist)
2023: The One Show - Silver - Social Media - Budweiser (#bringhomethebud)
2023: The One Show - Bronze - Experiential & Installations - Budweiser (#bringhomethebud)
2023: The One Show - Merit - Multi-Region - Budweiser (#bringhomethebud)
2023: The One Show - Merit - Current Event Response - Budweiser (#bringhomethebud)
2022: The One Show - Shortlist - Film - Genera (Invisible Connections)
2020: The One Show - Shortlist - Outdoor - Nike (O Team Brasileiro)
2017: The One Show Young Ones - Merit - BMW (Wanna Be a BWM)
CLIO
(3 Gold, 3 Silver, 1 Shortlist)
2024: Clio Awards - Silver - Creative Effectivenes - Budweiser (#bringhomethebud)
2023: Clio Awards - Gold - OOH - Budweiser (#bringhomethebud)
2023: Clio Awards - Gold - Integrated - Budweiser (#bringhomethebud)
2023: Clio Awards - Gold - Social Media - Budweiser (#bringhomethebud)
2023: Clio Awards - Silver - Experience/Activation - Budweiser (#bringhomethebud)
2023: Clio Awards - Silver - PR - Budweiser (#bringhomethebud)
2023: Clio Awards - Shortlist - Experience/Activation - Budweiser (#bringhomethebud)
CLIO SPORTS
(1 Gold, 4 Silver, 3 Bronze)
2023: Clio Sports - Gold - Innovation - Budweiser (#bringhomethebud)
2023: Clio Sports - Silver - Social Media - Budweiser (#bringhomethebud)
2023: Clio Sports - Silver - Social Media - Budweiser (#bringhomethebud)
2023: Clio Sports - Silver - PR - Budweiser (#bringhomethebud)
2023: Clio Sports - Silver - Direct - Budweiser (Atura o Baile)
2023: Clio Sports - Bronze - Social Media - Budweiser (Atura o Baile)
2023: Clio Sports - Bronze - Creative Effectiviness - Budweiser (#bringhomethebud)
2023: Clio Sports - Bronze - OOH - Budweiser (#bringhomethebud)
BRAZILIAN CREATIVE CLUB
(22 Stars: 1 Black (Best Idea of The Year), 6 Gold, 10 Silver, 5 Bronze, 10 InBook)
(Most Awarded Copywriter in 2023)
2023: Brazilian Creative Club - Budweiser Client of The Year
2023: Brazilian Creative Club - Black Star (Best Idea of The Year) - Budweiser (#bringhomethebud)
2023: Brazilian Creative Club - Gold - Direct - Budweiser (#bringhomethebud)
2023: Brazilian Creative Club - Gold - PR - Budweiser (#bringhomethebud)
2023: Brazilian Creative Club - Gold - Digital - Budweiser (Atura o Baile)
2023: Brazilian Creative Club - Gold - Sound Design - Budweiser (Zero or Nothing)
2023: Brazilian Creative Club - Silver - PR - Budweiser (Atura o Baile)
2023: Brazilian Creative Club - Silver - Real Time Response - Budweiser (#bringhomethebud)
2023: Brazilian Creative Club - Silver - Art Direction - Budweiser (Zero or Nothing)
2023: Brazilian Creative Club - Silver - Use of Music - Budweiser (Zero or Nothing)
2023: Brazilian Creative Club - Bronze - Social Media - Budweiser (#bringhomethebud)
2023: Brazilian Creative Club - Bronze - Editing - Budweiser (Zero or Nothing)
2023: Brazilian Creative Club - In Book - Direction - Budweiser (Zero or Nothing)
2023: Brazilian Creative Club - In Book - Acting Direction - Budweiser (Zero or Nothing)
2022: Brazilian Creative Club - Gold - Coca-Cola (Love Bottle)
2022: Brazilian Creative Club - Silver - Coca-Cola (Love Bottle)
2022: Brazilian Creative Club - Bronze - Coca-Cola (Love Bottle)
2022: Brazilian Creative Club - In Book - Coca-Cola (Love Bottle)
2022: Brazilian Creative Club - In Book - Coca-Cola (Love Bottle)
2022: Brazilian Creative Club - Silver - Genera (Invisible Connections)
2022: Brazilian Creative Club - In Book - Genera (Invisible Connections)
2021: Brazilian Creative Club - Film - Silver - Genera (Invisible Connections)
2021: Brazilian Creative Club - In Book - Genera (Invisible Connections)
2021: Brazilian Creative Club - Silver - Agô & Unblock.Coffe (BLCK.PWR.ADS)
2021: Brazilian Creative Club - Bronze - Agô & Unblock.Coffe (BLCK.PWR.ADS)
2021: Brazilian Creative Club - In Book - Agô & Unblock.Coffe (BLCK.PWR.ADS)
2019: Brazilian Creative Club - Gold - Nike (O Team Brasileiro)
2019: Brazilian Creative Club - Silver - Nike (O Team Brasileiro)
2019: Brazilian Creative Club - Bronze - Nike (O Team Brasileiro)
2019: Brazilian Creative Club - In Book - Nike (O Team Brasileiro)
2018: Brazilian Creative Club - Silver - Skol Beats (Beats Tower)
2018: Brazilian Creative Club - In Book - Skol Beats (Beats Tower)
2018: Brazilian Creative Club - In Book - Nike (Fé Alvinegra)
2017: Brazilian Creative Club - Finalist Student - iFood (Vale Fit Transporte)
EL OJO DE IBEROAMERICA
(2 Grand Prix, 4 Gold, 6 Silver, 5 Bronze)
2023: El Ojo de Iberoamerica - Ab InBev Client Of The Year
2023: El Ojo de Iberoamerica - Africa/DDB Agency Of The Year
2023: El Ojo de Iberoamerica - Grand Prix - Direct - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Grand Prix - Sports - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Gold - Direct - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Gold - Effectiveness - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Gold - Best Latin Idea to the World - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Gold - PR - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Silver - Sports - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Bronze - Outdoor - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Bronze - Digital & Social - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Bronze - Activation - Budweiser (#bringhomethebud)
2023: El Ojo de Iberoamerica - Bronze - Activation - Budweiser (#bringhomethebud)
2022: El Ojo de Iberoamerica - Silver - Film - Genera (Invisible Connections)
2022: El Ojo de Iberoamerica - Silver - Film - Genera (Invisible Connections)
2022: El Ojo de Iberoamerica - Bronze - Entertainment - Coca-Cola (Love Bottle)
ANDY AWARDS
(1 Grand Prix (Student), 3 Gold)
2023: ANDY Awards - Gold - Idea - Budweiser (#bringhomethebud)
2023: ANDY Awards - Gold - Bravery - Budweiser (#bringhomethebud)
2019: ANDY Awards - Grand Prix (Student) - Burger King (Flame Grilled You)
2019: ANDY Awards - Gold (Student) - Burger King (Flame Grilled You)
EFFIE AWARDS LATIN AMERICA
(2 Gold, 1 Silver, 1 Bronze)
2023: EFFIE Awards (Latam) - Gold - Budweiser (#bringhomethebud)
2023: EFFIE Awards (Latam) - Gold - Fanta (Monster Chef)
2023: EFFIE Awards (Latam) - Silver - Fanta (Monster Chef)
2023: EFFIE Awards (Latam) - Bronze - Budweiser (Atura o Baile)
EFFIE AWARDS BRAZIL
(2 Gold, 1 Silver)
2023: EFFIE Awards (Brazil) - Gold - Alcoholic Drinks - Budweiser (#bringhomethebud)
2023: EFFIE Awards (Brazil) - Gold - Social Media - Budweiser (#bringhomethebud)
2023: EFFIE Awards (Brazil) - Silver - Branded Content - Fanta (Monster Chef)
PROFISSIONAIS DO ANO (REDE GLOBO)
2023: PROFISSIONAIS DO ANO (Rede Globo) - Winner - Sudeste Capitais - Budweiser (Zero or Nothing)
CICLOPE FESTIVAL (GLOBAL)
2023: CICLOPE FESTIVAL (Global) - Finalist - Production Design - Budweiser (Zero or Nothing)
CICLOPE FESTIVAL (LATINO)
2024: CICLOPE FESTIVAL (Latino) - Finalist - Production Design - Budweiser (Zero or Nothing)
2024: CICLOPE FESTIVAL (Latino) - Finalist - Direction - Budweiser (Zero or Nothing)
PRÊMIO COLUNISTAS
2024: PRÊMIO COLUNISTAS - Grand Prix - Branded Content - Budweiser (Atura o Baile)
2024: PRÊMIO COLUNISTAS - Grand Prix - Digital - Budweiser (Atura o Baile)
2024: PRÊMIO COLUNISTAS - Gold - Outdoor - Budweiser (#bringhomethebud)
2024: PRÊMIO COLUNISTAS - Gold - PR - Budweiser (#bringhomethebud)
2024: PRÊMIO COLUNISTAS - Gold - Media - Budweiser (#bringhomethebud)
LATIN AMERICA DESIGN
2023: Latin America Design - Gold - Animation - Fanta (Monster Chef)
MVF (MUSIC VIDEO FESTIVAL)
2023: MVF (Music Video Festival) - Finalist - Videoclipe - Budweiser (Atura o Baile)
SPOTIFY ADVERTISING HITS
2023: Spotify Advertising Hits - Best Use of Music - Budweiser (Atura o Baile)
WARC AWARDS FOR EFFECTIVENESS GLOBAL
2023: WARC Awards for Effectiveness Global - Shortlist - Channel Pioneer - Fanta (Monster Chef)
BEST ANTI-RACISTA CAMPAIGNS BY PUBLICITÁRIOS NEGROS (BLACK ADVERTISERS GROUP)
2021: Best Anti-Racist Campaigns - 2nd Place - Agô & Unblock.Coffe (BLCK.PWR.ADS)
WAVE FESTIVAL
2017: Wave Festival - Mobile Finalist (Student) - Tinder (Tinder Alert)
FEST VIDEO / FEST GRAF / FEST DIGITAL
2016: FestVideo App Ribeirão - Gold - Film
2015: FestGraf App Ribeirão - Silver - Print
2015: FestDigital App Ribeirão - Bronze - Cyber
PREMIO RECALL
2015: Prêmio Recall - Gold - Print
BEST ADS ON TV
2015: Best Ads On TV - Print of The Week
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DROP ME A LINE:
adrianossato@gmail.com
CALL ME MAYBE:
+55 (18) 99797-2663
MORE INFO:
LinkedIn.