ADRIANO SATO
ASSOCIATE CREATIVE DIRECTOR/CW
adrianossato@gmail.com
Hi, I'm Sato. Associate Creative Director/Copywriter. Former DJ, still picking the right tracks (just in a different way).
Currently, I write for Apple at TBWA/Media Arts Lab and teach at Miami Ad School.
But before all that, I was just a kid from Presidente Prudente who landed a scholarship in 2016 at Miami Ad School and packed a bag for São Paulo. That turned into three defining years at Wieden+Kennedy (2017-2020), where I learned that craft isn’t just about making things look good. It’s about making people feel something. From there, I sharpened my skills at AlmapBBDO (2020), Wunderman Thompson (2021-2022), Africa/DDB (2022-2024), before landing at TBWA/Media Arts Lab in December 2024 to keep pushing creative boundaries with Apple.
In 2025, I’m back at Miami Ad School — not as a student, but as a teacher for the Product Idea class in the Creative Careers program. Full circle moment.
I like things with texture. Culture that hits different. Ideas that don’t wait for permission. Brazil, cinema, music, photography, performance, sports, Black culture, urban everything and, as you may have noticed, hyperlinks.
Lately, I’ve been obsessed with cinema, directing, and screenwriting, expanding the way I think about storytelling beyond ads.
In my spare time, I write. "Pichações Sinceras" (Sincere Graffiti) is my Tumblr archive of unfiltered street wisdom—somehow, it hit over 80,000 followers, proving that the internet really loves a brutally honest wall. @antesdedormir is where I throw ideas into the void on Medium (Portuguese only, don’t @ me - unless you’re one of the 80k, then maybe).
Clients: Apple, Budweiser, Nike, Fanta, Coca-Cola, Netflix, Mercedes-Benz, Volkswagen, Corona, Skol Beats, Airbnb, Mondelēz (Halls, Bis, 5star, Lacta), SNICKERS®, M&M's®, The Walt Disney (Marvel, Pixar, Disney), P&G (Old Spice), Subway, Delta Air Lines, PepsiCo (Sensações), Danone and many others.
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Awards:
LATIN GRAMMY
(1 Nominee)
LATIN GRAMMY® - Nominee - Best Music Video (Longform) - Jovem MK (Meu Karma) | 2024
(ONLY MUSIC VIDEO FROM BRAZIL NOMINATED THIS YEAR)
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CANNES LIONS
(9 Lions: 1 Titanium, 1 Gold, 4 Silver, 3 Bronze, 13 Shortlist)
Cannes Lions - Titanium - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Gold - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Silver - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Silver - Direct - Budweiser (UninterruptAds) | 2024
Cannes Lions - Silver - Creative Effectiveness - Budweiser (#bringhomethebud)| 2023
Cannes Lions - Silver - PR - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Bronze - Print & Publishing - Budweiser (UninterruptAds / The Beer Inside The Music) | 2024
Cannes Lions - Bronze - Creative Strategy - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Bronze - Social & Influencer - Budweiser (Atura o Baile) | 2023
Cannes Lions - Shortlist - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Direct - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Direct - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Media - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Media - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Creative Effectiveness - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Creative Effectiveness - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - PR - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Creative Strategy - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Social & Influencer - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Film - Genera (Invisible Connections) | 2022
Cannes Lions - Shortlist - Film - Genera (Invisible Connections) | 2022
Young Lions Brazil - Finalist (2nd Place) | 2022
Young Lions Brazil - Finalist (4th Place) | 2021
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D&AD
(1 Yellow, 1 Wood)
D&AD - Yellow Pencil (Student) - Burger King (Flame Grilled You) | 2018
D&AD - Wood Pencil - PR - Budweiser (#bringhomethebud) | 2023
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THE ONE SHOW
(1 Silver, 1 Bronze, 3 Merit, 2 Shortlist)
The One Show - Silver - Social Media - Budweiser (#bringhomethebud) | 2023
The One Show - Bronze - Experiential & Installations - Budweiser (#bringhomethebud) | 2023
The One Show - Merit - Multi-Region - Budweiser (#bringhomethebud) | 2023
The One Show - Merit - Current Event Response - Budweiser (#bringhomethebud) | 2023
The One Show - Merit (Student) - BMW (Wanna Be a BWM) | 2017
The One Show - Shortlist - Film - Genera (Invisible Connections) | 2022
The One Show - Shortlist - Outdoor - Nike (O Team Brasileiro) | 2020
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CLIO
(3 Gold, 3 Silver, 1 Shortlist)
Clio Awards - Gold - OOH - Budweiser (#bringhomethebud) | 2023
Clio Awards - Gold - Integrated - Budweiser (#bringhomethebud) | 2023
Clio Awards - Gold - Social Media - Budweiser (#bringhomethebud) | 2023
Clio Awards - Silver - Creative Effectivenes - Budweiser (#bringhomethebud) | 2023
Clio Awards - Silver - Experience/Activation - Budweiser (#bringhomethebud) | 2023
Clio Awards - Silver - PR - Budweiser (#bringhomethebud) | 2023
Clio Awards - Shortlist - Experience/Activation - Budweiser (#bringhomethebud) | 2023
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CLIO MUSIC
(1 Gold, 5 Silver, 1 Bronze)
Clio Music - Gold - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Silver - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Silver - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Silver - Fan Engagement - Budweiser (Professional Fan) | 2025
Clio Music - Silver - Fan Engagement - Budweiser (Professional Fan) | 2025
Clio Music - Silver - Use of Music/Radio - Budweiser (UninterruptAds) | 2025
Clio Music - Bronze - Use of Music/Innovation - Budweiser (UninterruptAds) | 2025
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CLIO SPORTS
(1 Gold, 4 Silver, 3 Bronze)
Clio Sports - Gold - Innovation - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - Social Media - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - Social Media - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - PR - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - Direct - Budweiser (Atura o Baile) | 2023
Clio Sports - Bronze - Social Media - Budweiser (Atura o Baile) | 2023
Clio Sports - Bronze - Creative Effectiviness - Budweiser (#bringhomethebud) | 2023
Clio Sports - Bronze - OOH - Budweiser (#bringhomethebud) | 2023
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BRAZILIAN CREATIVE CLUB
(25 Stars: 1 Black (Best Idea of The Year), 7 Gold, 11 Silver, 6 Bronze, 12 In Book)
(Most Awarded Copywriter in 2023)
Brazilian Creative Club - Budweiser Client of The Year | 2023
Brazilian Creative Club - Black Star - (Best Idea of The Year) - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Gold - Digital - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - Gold - Direct - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Gold - PR - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Gold - Digital - Budweiser (Atura o Baile) | 2023
Brazilian Creative Club - Gold - Sound Design - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Gold - Design - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - Gold - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - Silver - Music Video - Jovem MK (Meu Karma) | 2024
Brazilian Creative Club - Silver - Real Time Response - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Silver - PR - Budweiser (Atura o Baile) | 2023
Brazilian Creative Club - Silver - Art Direction - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Silver - Use of Music - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Silver - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - Silver - Film - Genera (Invisible Connections) | 2022
Brazilian Creative Club - Silver - Genera (Invisible Connections) | 2022
Brazilian Creative Club - Silver - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - Silver - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
Brazilian Creative Club - Silver - Skol Beats (Beats Tower) | 2018
Brazilian Creative Club - Bronze - Radio - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - Bronze - Social Media - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Bronze - Editing - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Bronze - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - Bronze - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - Bronze - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
Brazilian Creative Club - In Book - Direct - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - In Book - Radio - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - In Book - Direction - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - In Book - Acting Direction - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - In Book - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - In Book - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - In Book - Genera (Invisible Connections) | 2022
Brazilian Creative Club - In Book - Genera (Invisible Connections) | 2022
Brazilian Creative Club - In Book - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
Brazilian Creative Club - In Book - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - In Book - Skol Beats (Beats Tower) | 2018
Brazilian Creative Club - In Book - Nike (Fé Alvinegra) | 2018
Brazilian Creative Club - Finalist Student - iFood (Vale Fit Transporte) | 2018
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EL OJO DE IBEROAMERICA
(3 Grand Prix, 8 Gold, 12 Silver, 10 Bronze)
El Ojo de Iberoamerica - Ab InBev Client Of The Year | 2024
El Ojo de Iberoamerica - Ab InBev Client Of The Year | 2023
El Ojo de Iberoamerica - Africa/DDB Agency Of The Year | 2024
El Ojo de Iberoamerica - Africa/DDB Agency Of The Year | 2023
El Ojo de Iberoamerica - Grand Prix - Radio & Audio - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Grand Prix - Direct - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Grand Prix - Sports - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - Digital & Social - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Gold - Media - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Gold - Content - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Gold - Content - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Gold - Best Latin Idea to the World - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - Effectiveness - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - Direct - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - Digital & Social - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Silver - Audio Production - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Silver - Content - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Silver - Content - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Silver - PR - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Silver - Audiovisual Production - Jovem MK (Meu Karma) | 2024
El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - Sports - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - Film - Genera (Invisible Connections) | 2022
El Ojo de Iberoamerica - Silver - Film - Genera (Invisible Connections) | 2022
El Ojo de Iberoamerica - Bronze - PR - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Bronze - Digital & Social - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Bronze - Brand Experience & Activation - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Bronze - Audiovisual Production - Jovem MK (Meu Karma) | 2024
El Ojo de Iberoamerica - Bronze - Audiovisual Production - Jovem MK (Meu Karma) | 2024
El Ojo de Iberoamerica - Bronze - Outdoor - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Digital & Social - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Activation - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Activation - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Entertainment - Coca-Cola (Love Bottle) | 2022
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BERLIN COMMERCIAL
(1 Winner, 6x Official Selections/Shortlist)
BERLIN Commercial - 2024 Official Winner - New Generation Award - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Best Music Video - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Cultural Impact - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Direction - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Cinematography - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Casting - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Editing - Jovem MK (Meu Karma) | 2024
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ANDY AWARDS
(1 Grand Prix, 3 Gold)
ANDY Awards - Grand Prix (Student) - Burger King (Flame Grilled You) | 2019
ANDY Awards - Gold - Idea - Budweiser (#bringhomethebud) | 2023
ANDY Awards - Gold - Bravery - Budweiser (#bringhomethebud) | 2024
ANDY Awards - Gold (Student) - Burger King (Flame Grilled You) | 2019
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EFFIE AWARDS LATIN AMERICA
(2 Gold, 1 Silver, 1 Bronze)
EFFIE Awards (Latam) - Gold - Budweiser (#bringhomethebud) | 2023
EFFIE Awards (Latam) - Gold - Fanta (Monster Chef) | 2023
EFFIE Awards (Latam) - Silver - Fanta (Monster Chef) | 2023
EFFIE Awards (Latam) - Bronze - Budweiser (Atura o Baile) | 2023
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EFFIE AWARDS BRAZIL
(2 Gold, 1 Silver)
EFFIE Awards (Brazil) - Gold - Alcoholic Drinks - Budweiser (#bringhomethebud) | 2023
EFFIE Awards (Brazil) - Gold - Social Media - Budweiser (#bringhomethebud) | 2023
EFFIE Awards (Brazil) - Silver - Media - Budweiser (UninterruptAds) | 2024
EFFIE Awards (Brazil) - Silver - Branded Content - Fanta (Monster Chef) | 2023
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PROFISSIONAIS DO ANO (REDE GLOBO)
PROFISSIONAIS DO ANO - Winner - Sudeste Capitais - Budweiser (Zero or Nothing) | 2023
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CICLOPE FESTIVAL (GLOBAL)
CICLOPE Festival - Silver - Direction - Jovem MK (Meu Karma) | 2024
CICLOPE Festival - Finalist - Low Budget - Jovem MK (Meu Karma) | 2024
CICLOPE Festival - Finalist - Production Design - Budweiser (Zero or Nothing) | 2023
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CICLOPE FESTIVAL (LATINO)
CICLOPE Festival - Finalist - Direction - Budweiser (Zero or Nothing) | 2023
CICLOPE Festival - Finalist - Production Design - Budweiser (Zero or Nothing) | 2023
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MVF (MUSIC VIDEO FESTIVAL)
MVF - Winner - Best Direction - Jovem MK (Meu Karma) | 2025
MVF - Winner - Visual Effects (VFX) - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Best Music Video - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Best Music Video (Longform) - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Narrative in Music Video - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Cinematography - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Best Music Video - Budweiser (Atura o Baile) | 2023
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BUENOS AIRES MUSIC VIDEO FESTIVAL
Buenos Aires Music Video Festival - 2024 Official Selection - Jovem MK (Meu Karma) | 2024
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BOGOTÁ MUSIC VIDEO FESTIVAL
Bogotá Music Video Festival - 2024 Official Selection - Jovem MK (Meu Karma) | 2024
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DIRECTORS' LIBRARY
Directors' Library - 2024 Official Selection - Jovem MK (Meu Karma) | 2024
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LATIN AMERICA DESIGN
Latin America Design - Gold - Animation - Fanta (Monster Chef) | 2023
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COLUNISTAS
Prêmio Colunistas - Most Awarded Copywriter of The Year | 2023
Prêmio Colunistas - Grand Prix - Best Idea of The Year - Budweiser (#bringhomethebud) | 2023
Prêmio Colunistas - Grand Prix - Branded Content - Budweiser (Atura o Baile) | 2023
Prêmio Colunistas - Grand Prix - Digital - Budweiser (Atura o Baile) | 2023
Prêmio Colunistas - Gold - Outdoor - Budweiser (#bringhomethebud) | 2023
Prêmio Colunistas - Gold - PR - Budweiser (#bringhomethebud) | 2023
Prêmio Colunistas - Gold - Media - Budweiser (#bringhomethebud) | 2023
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SPOTIFY ADVERTISING HITS
Spotify Advertising Hits - Best Use of Music - Budweiser (Atura o Baile) | 2023
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WARC AWARDS FOR EFFECTIVENESS GLOBAL
WARC Awards for Effectiveness Global - Shortlist - Channel Pioneer - Fanta (Monster Chef) | 2023
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BEST ANTI-RACISTA CAMPAIGNS BY PUBLICITÁRIOS NEGROS (BLACK ADVERTISERS GROUP)
Best Anti-Racist Campaigns - 2nd Place - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
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WAVE FESTIVAL
Wave Festival - Finalist (Student) - Mobile - Tinder (Tinder Alert) | 2017
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FEST VIDEO / FEST GRAF / FEST DIGITAL
FEST VIDEO APP RIBEIRÃO - Gold - Film | 2016
FEST GRAF APP RIBEIRÃO - Silver - Print | 2015
FEST DIGITAL APP RIBEIRÃO - Bronze - Cyber | 2014
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PREMIO RECALL
Prêmio Recall - Gold - Print | 2014
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BEST ADS ON TV
Best Ads On TV - Print of The Week | 2015
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DROP ME A LINE:
adrianossato@gmail.com
CALL ME MAYBE:
+55 (18) 99797-2663
MORE INFO:
LinkedIn.