ADRIANO SATO
ASSOCIATE CREATIVE DIRECTOR/CW
adrianossato@gmail.com
Hi, I'm Sato. Associate Creative Director/Copywriter. Former DJ, still curating the right tracks - just in a different way.
I’m driven by music, sports, entertainment, art and culture. I bring that energy into everything I create. That approach has earned me more than 160 awards worldwide, including a Latin Grammy nomination, Titanium and Gold at Cannes Lions, a Grand Prix at Clio Music, and more.
Currently, I write for Apple U.S/Global, Latin America, and Canada at TBWA/Media Arts Lab, while also teaching at Miami Ad School.
But before all that, I was just a kid from Presidente Prudente (🇧🇷) who earned a scholarship in 2016 at Miami Ad School and packed a bag for São Paulo (🇧🇷). That turned into three defining years at Wieden+Kennedy (2017-2020), where I learned that craft isn’t just about making things look good. It’s about making people feel something. From there, I sharpened my skills at AlmapBBDO (2020), Wunderman Thompson (2021-2022), Africa/DDB (2022-2024), before landing at TBWA/Media Arts Lab in December 2024 to keep pushing creative boundaries with Apple.
In 2025, I came full circle: back at Miami Ad School, not as a student, but as an instructor for the Product Idea class in the Creative Careers program.
Lately, I’ve been obsessed with cinema, directing, and screenwriting, expanding the way I think about storytelling beyond ads.
In my spare time, I write. "Pichações Sinceras" (Sincere Graffiti) is my Tumblr archive of unfiltered street wisdom—somehow. And @antesdedormir is where I throw ideas into the void on Medium (Portuguese only, sorry folks).
Clients: Apple, Budweiser, Nike, Fanta, Coca-Cola, Netflix, Mercedes-Benz, Volkswagen, Corona, Skol Beats, Airbnb, Mondelēz (Halls, Bis, 5star, Lacta), SNICKERS®, M&M's®, The Walt Disney (Marvel, Pixar, Disney), P&G (Old Spice), Subway, Delta Air Lines, PepsiCo (Sensações), Danone and many others.
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Awards:
LATIN GRAMMY
(1 Nominee)
LATIN GRAMMY® - Nominee - Best Music Video (Longform) - Jovem MK (Meu Karma) | 2024
(ONLY MUSIC VIDEO FROM BRAZIL NOMINATED THAT YEAR)
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CANNES LIONS
(11 Lions: 1 Titanium, 1 Gold, 4 Silver, 5 Bronze, 15 Shortlist)
Cannes Lions - Titanium - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Gold - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Silver - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Silver - Direct - Budweiser (UninterruptAds) | 2024
Cannes Lions - Silver - Creative Effectiveness - Budweiser (#bringhomethebud)| 2023
Cannes Lions - Silver - PR - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Bronze - Entertainment for Music - Jovem MK (Meu Karma) | 2025
Cannes Lions - Bronze - Media - Budweiser (Ad-Free Movies) | 2025
Cannes Lions - Bronze - Print & Publishing - Budweiser (UninterruptAds / The Beer Inside The Music) | 2024
Cannes Lions - Bronze - Creative Strategy - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Bronze - Social & Influencer - Budweiser (Atura o Baile) | 2023
Cannes Lions - Shortlist - Social & Creator - Budweiser (UninterruptAds) | 2025
Cannes Lions - Shortlist - Social & Creator - Budweiser (UninterruptAds) | 2025
Cannes Lions - Shortlist - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Radio & Audio - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Direct - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Direct - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Media - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Media - Budweiser (UninterruptAds) | 2024
Cannes Lions - Shortlist - Creative Effectiveness - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Creative Effectiveness - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - PR - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Creative Strategy - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Social & Influencer - Budweiser (#bringhomethebud) | 2023
Cannes Lions - Shortlist - Film - Genera (Invisible Connections) | 2022
Cannes Lions - Shortlist - Film - Genera (Invisible Connections) | 2022
Young Lions Brazil - 2nd Place | 2022
Young Lions Brazil - 4th Place | 2021
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D&AD
(1 Yellow, 4 Wood, 3 Shortlist)
D&AD - Yellow Pencil (Student) - Burger King (Flame Grilled You) | 2018
D&AD - Wood Pencil - Cinematography/Longform - Jovem MK (Meu Karma) | 2025
D&AD - Wood Pencil - Music Video/Direction - Jovem MK (Meu Karma) | 2025
D&AD - Wood Pencil - Music Video/Cinematography - Jovem MK (Meu Karma) | 2025
D&AD - Wood Pencil - PR - Budweiser (#bringhomethebud) | 2023
D&AD - Shortlist - Entertainment/Script - Jovem MK (Meu Karma) | 2025
D&AD - Shortlist - Direction/Longform - Jovem MK (Meu Karma) | 2025
D&AD - Shortlist - Music Video/Art Direction - Jovem MK (Meu Karma) | 2025
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THE ONE SHOW
(1 Silver, 1 Bronze, 8 Merit, 2 Shortlist)
The One Show - Silver - Social Media - Budweiser (#bringhomethebud) | 2023
The One Show - Bronze - Experiential & Installations - Budweiser (#bringhomethebud) | 2023
The One Show - Merit - Direction - Jovem MK (Meu Karma) | 2025
The One Show - Merit - Cinematography - Jovem MK (Meu Karma) | 2025
The One Show - Merit - Original Song - Jovem MK (Meu Karma) | 2025
The One Show - Merit - Audio - Budweiser (UninterruptAds) | 2025
The One Show - Merit - Direct - Budweiser (UninterruptAds) | 2025
The One Show - Merit - Multi-Region - Budweiser (#bringhomethebud) | 2023
The One Show - Merit - Current Event Response - Budweiser (#bringhomethebud) | 2023
The One Show - Merit (Student) - BMW (Wanna Be a BWM) | 2017
The One Show - Shortlist - Film - Genera (Invisible Connections) | 2022
The One Show - Shortlist - Outdoor - Nike (O Team Brasileiro) | 2020
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CLIO
(3 Gold, 6 Silver, 1 Bronze, 2 Shortlist)
Clio Awards - Gold - OOH - Budweiser (#bringhomethebud) | 2023
Clio Awards - Gold - Integrated - Budweiser (#bringhomethebud) | 2023
Clio Awards - Gold - Social Media - Budweiser (#bringhomethebud) | 2023
Clio Awards - Silver - Branded Content in Music - Jovem MK (Meu Karma) | 2025
Clio Awards - Silver - Film Craft/Cinematography - Jovem MK (Meu Karma) | 2025
Clio Awards - Silver - Audio/Radio - Budweiser (UninterruptAds) | 2025
Clio Awards - Silver - Creative Effectivenes - Budweiser (#bringhomethebud) | 2023
Clio Awards - Silver - Experience/Activation - Budweiser (#bringhomethebud) | 2023
Clio Awards - Silver - PR - Budweiser (#bringhomethebud) | 2023
Clio Awards - Bronze - Creative Use of Data - Budweiser (UninterruptAds) | 2025
Clio Awards - Shortlist - Innovation in Radio - Budweiser (UninterruptAds) | 2025
Clio Awards - Shortlist - Experience/Activation - Budweiser (#bringhomethebud) | 2023
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CLIO MUSIC
(1 Grand Clio, 1 Gold, 5 Silver, 1 Bronze)
Clio Music - Africa/DDB Agency Of The Year | 2025
Clio Music - Grand Clio - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Gold - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Silver - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Silver - Music Film/Video Craft - Jovem MK (Meu Karma) | 2025
Clio Music - Silver - Fan Engagement - Budweiser (Professional Fan) | 2025
Clio Music - Silver - Fan Engagement - Budweiser (Professional Fan) | 2025
Clio Music - Silver - Use of Music/Radio - Budweiser (UninterruptAds) | 2025
Clio Music - Bronze - Use of Music/Innovation - Budweiser (UninterruptAds) | 2025
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CLIO SPORTS
(1 Gold, 4 Silver, 3 Bronze)
Clio Sports - Gold - Innovation - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - Social Media - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - Social Media - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - PR - Budweiser (#bringhomethebud) | 2023
Clio Sports - Silver - Direct - Budweiser (Atura o Baile) | 2023
Clio Sports - Bronze - Social Media - Budweiser (Atura o Baile) | 2023
Clio Sports - Bronze - Creative Effectiviness - Budweiser (#bringhomethebud) | 2023
Clio Sports - Bronze - OOH - Budweiser (#bringhomethebud) | 2023
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EL OJO DE IBEROAMERICA
(3 Grand Prix, 8 Gold, 12 Silver, 10 Bronze)
El Ojo de Iberoamerica - Ab InBev Client Of The Year | 2024
El Ojo de Iberoamerica - Ab InBev Client Of The Year | 2023
El Ojo de Iberoamerica - Africa/DDB Agency Of The Year | 2024
El Ojo de Iberoamerica - Africa/DDB Agency Of The Year | 2023
El Ojo de Iberoamerica - Grand Prix - Radio & Audio - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Grand Prix - Direct - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Grand Prix - Sports - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - Digital & Social - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Gold - Media - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Gold - Content - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Gold - Content - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Gold - Best Latin Idea to the World - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - Effectiveness - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - Direct - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Gold - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - Digital & Social - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Silver - Audio Production - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Silver - Content - Budweiser (UninterrutAds) | 2024
El Ojo de Iberoamerica - Silver - Content - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Silver - PR - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Silver - Audiovisual Production - Jovem MK (Meu Karma) | 2024
El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - PR - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - Sports - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Silver - Film - Genera (Invisible Connections) | 2022
El Ojo de Iberoamerica - Silver - Film - Genera (Invisible Connections) | 2022
El Ojo de Iberoamerica - Bronze - PR - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Bronze - Digital & Social - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Bronze - Brand Experience & Activation - Budweiser (Fan Professional) | 2024
El Ojo de Iberoamerica - Bronze - Audiovisual Production - Jovem MK (Meu Karma) | 2024
El Ojo de Iberoamerica - Bronze - Audiovisual Production - Jovem MK (Meu Karma) | 2024
El Ojo de Iberoamerica - Bronze - Outdoor - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Digital & Social - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Activation - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Activation - Budweiser (#bringhomethebud) | 2023
El Ojo de Iberoamerica - Bronze - Entertainment - Coca-Cola (Love Bottle) | 2022
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BRAZILIAN CREATIVE CLUB
(25 Stars: 1 Black (Best Idea of The Year), 7 Gold, 11 Silver, 6 Bronze, 12 In Book)
(Most Awarded Copywriter in 2023)
Brazilian Creative Club - Budweiser Client of The Year | 2023
Brazilian Creative Club - Black Star - (Best Idea of The Year) - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Gold - Digital - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - Gold - Direct - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Gold - PR - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Gold - Digital - Budweiser (Atura o Baile) | 2023
Brazilian Creative Club - Gold - Sound Design - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Gold - Design - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - Gold - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - Silver - Music Video - Jovem MK (Meu Karma) | 2024
Brazilian Creative Club - Silver - Real Time Response - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Silver - PR - Budweiser (Atura o Baile) | 2023
Brazilian Creative Club - Silver - Art Direction - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Silver - Use of Music - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Silver - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - Silver - Film - Genera (Invisible Connections) | 2022
Brazilian Creative Club - Silver - Genera (Invisible Connections) | 2022
Brazilian Creative Club - Silver - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - Silver - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
Brazilian Creative Club - Silver - Skol Beats (Beats Tower) | 2018
Brazilian Creative Club - Bronze - Radio - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - Bronze - Social Media - Budweiser (#bringhomethebud) | 2023
Brazilian Creative Club - Bronze - Editing - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - Bronze - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - Bronze - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - Bronze - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
Brazilian Creative Club - In Book - Direct - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - In Book - Radio - Budweiser (UninterruptAds) | 2024
Brazilian Creative Club - In Book - Direction - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - In Book - Acting Direction - Budweiser (Zero or Nothing) | 2023
Brazilian Creative Club - In Book - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - In Book - Coca-Cola (Love Bottle) | 2022
Brazilian Creative Club - In Book - Genera (Invisible Connections) | 2022
Brazilian Creative Club - In Book - Genera (Invisible Connections) | 2022
Brazilian Creative Club - In Book - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
Brazilian Creative Club - In Book - Nike (O Team Brasileiro) | 2019
Brazilian Creative Club - In Book - Skol Beats (Beats Tower) | 2018
Brazilian Creative Club - In Book - Nike (Fé Alvinegra) | 2018
Brazilian Creative Club - Finalist Student - iFood (Vale Fit Transporte) | 2018
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BERLIN COMMERCIAL
(1 Winner, 6x Official Selections/Shortlist)
BERLIN Commercial - 2024 Official Winner - New Generation Award - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Best Music Video - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Cultural Impact - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Direction - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Cinematography - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Casting - Jovem MK (Meu Karma) | 2024
BERLIN Commercial - 2024 Official Selection/Shortlist - Craft: Editing - Jovem MK (Meu Karma) | 2024
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ANDY AWARDS
(1 Grand Prix, 3 Gold)
ANDY Awards - Grand Prix (Student) - Burger King (Flame Grilled You) | 2019
ANDY Awards - Gold - Idea - Budweiser (#bringhomethebud) | 2023
ANDY Awards - Gold - Bravery - Budweiser (#bringhomethebud) | 2024
ANDY Awards - Gold (Student) - Burger King (Flame Grilled You) | 2019
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EFFIE AWARDS LATIN AMERICA
(2 Gold, 1 Silver, 1 Bronze)
EFFIE Awards (Latam) - Gold - Budweiser (#bringhomethebud) | 2023
EFFIE Awards (Latam) - Gold - Fanta (Monster Chef) | 2023
EFFIE Awards (Latam) - Silver - Fanta (Monster Chef) | 2023
EFFIE Awards (Latam) - Bronze - Budweiser (Atura o Baile) | 2023
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EFFIE AWARDS BRAZIL
(2 Gold, 1 Silver)
EFFIE Awards (Brazil) - Gold - Alcoholic Drinks - Budweiser (#bringhomethebud) | 2023
EFFIE Awards (Brazil) - Gold - Social Media - Budweiser (#bringhomethebud) | 2023
EFFIE Awards (Brazil) - Silver - Media - Budweiser (UninterruptAds) | 2024
EFFIE Awards (Brazil) - Silver - Branded Content - Fanta (Monster Chef) | 2023
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PROFISSIONAIS DO ANO (REDE GLOBO)
PROFISSIONAIS DO ANO - Winner - Sudeste Capitais - Budweiser (Zero or Nothing) | 2023
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CICLOPE FESTIVAL (GLOBAL)
CICLOPE Festival - Silver - Direction - Jovem MK (Meu Karma) | 2024
CICLOPE Festival - Finalist - Low Budget - Jovem MK (Meu Karma) | 2024
CICLOPE Festival - Finalist - Production Design - Budweiser (Zero or Nothing) | 2023
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CICLOPE FESTIVAL (LATINO)
CICLOPE Festival - Finalist - Music Video - Jovem MK (Meu Karma) | 2025
CICLOPE Festival - Finalist - Direction - Budweiser (Zero or Nothing) | 2023
CICLOPE Festival - Finalist - Production Design - Budweiser (Zero or Nothing) | 2023
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MVF (MUSIC VIDEO FESTIVAL)
MVF - Winner - Best Direction - Jovem MK (Meu Karma) | 2025
MVF - Winner - Visual Effects (VFX) - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Best Music Video - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Best Music Video (Longform) - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Narrative in Music Video - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Cinematography - Jovem MK (Meu Karma) | 2025
MVF - Finalist - Best Music Video - Budweiser (Atura o Baile) | 2023
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SHOTS AWARDS (THE AMERICAS)
Shots Awards (The Americas) - Finalist - Best Music Video - Jovem MK (Meu Karma) | 2025
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BUENOS AIRES MUSIC VIDEO FESTIVAL
Buenos Aires Music Video Festival - 2024 Official Selection - Jovem MK (Meu Karma) | 2024
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BOGOTÁ MUSIC VIDEO FESTIVAL
Bogotá Music Video Festival - 2024 Official Selection - Jovem MK (Meu Karma) | 2024
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ABC AWARDS (BRAZILIAN CINEMATOGRAPHY ASSOCIATION)
ABC Awards (Brazilian Cinematography Association) - Finalist - Music Video - Jovem MK (Meu Karma) | 2025
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DIRECTORS' LIBRARY
Directors' Library - 2024 Official Selection - Jovem MK (Meu Karma) | 2024
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LATIN AMERICA DESIGN
Latin America Design - Gold - Animation - Fanta (Monster Chef) | 2023
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COLUNISTAS
Prêmio Colunistas - Most Awarded Copywriter of The Year | 2023
Prêmio Colunistas - Grand Prix - Best Idea of The Year - Budweiser (#bringhomethebud) | 2023
Prêmio Colunistas - Grand Prix - Branded Content - Budweiser (Atura o Baile) | 2023
Prêmio Colunistas - Grand Prix - Digital - Budweiser (Atura o Baile) | 2023
Prêmio Colunistas - Gold - Outdoor - Budweiser (#bringhomethebud) | 2023
Prêmio Colunistas - Gold - PR - Budweiser (#bringhomethebud) | 2023
Prêmio Colunistas - Gold - Media - Budweiser (#bringhomethebud) | 2023
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SPOTIFY ADVERTISING HITS
Spotify Advertising Hits - Best Use of Music - Budweiser (Atura o Baile) | 2023
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WARC AWARDS FOR EFFECTIVENESS GLOBAL
WARC Awards for Effectiveness Global - Shortlist - Channel Pioneer - Fanta (Monster Chef) | 2023
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BEST ANTI-RACISTA CAMPAIGNS BY PUBLICITÁRIOS NEGROS (BLACK ADVERTISERS GROUP)
Best Anti-Racist Campaigns - 2nd Place - Agô & Unblock.Coffe (BLCK.PWR.ADS) | 2021
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WAVE FESTIVAL
Wave Festival - Finalist (Student) - Mobile - Tinder (Tinder Alert) | 2017
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FEST VIDEO / FEST GRAF / FEST DIGITAL
FEST VIDEO APP RIBEIRÃO - Gold - Film | 2016
FEST GRAF APP RIBEIRÃO - Silver - Print | 2015
FEST DIGITAL APP RIBEIRÃO - Bronze - Cyber | 2014
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PREMIO RECALL
Prêmio Recall - Gold - Print | 2014
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BEST ADS ON TV
Best Ads On TV - Print of The Week | 2015
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DROP ME A LINE:
adrianossato@gmail.com
CALL ME MAYBE:
+55 (18) 99797-2663
MORE INFO:
LinkedIn.