To celebrate the seventh Brazilian championship of Corinthians, we created a souvenir newspaper for Nike with texts, headlines and photos that portray the fan's unwavering faith. The loose sheets of the newspaper allowed fans to turn each page into a poster.

During three months, photographers captured the devotion of both anonymous and celebrity fans, as well as of the players themselves.

The newspaper was delivered after the match that Corinthians lifted the cup and then distributed for free at newsstands, bars, subway stations and Nike stores in São Paulo.

At nike.com/corinthians fans had access to the full stories of registered fans.

+35 thousand copies.
2.5 tons of printed newspaper.

Photographed byAngústia.Photo

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Role: Creative/Copywriter

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Recognition

Brazilian Creative Club
1 In Book