Between tears and diamonds.

The first gift many young Brazilian receive in their lives is a gun. 

This is the story of Jovem MK. But defying the odds, she survived. She found refuge in music to tell her story through one of the most interesting rap albums in Brazil in years.

To launch the album "Meu Karma," we transformed her life story into a powerful musical short film, highlighting the rise and redemption that young Brazilians experience when they enter a life of crime in their youth.

*TURN CC ON FOR ENGLISH SUBTITLES

Directed by Paladino & Kaique Alves

-

Role: Creative/Writer

-

Recognition

Latin GRAMMY® 2024
1x Nominee (ONLY MUSIC VIDEO FROM BRAZIL NOMINATED IN 2024)

Clio Awards
2 Silver

Clio Music Awards
1 Grand Prix
1 Gold
2 Silver

The One Show
3 Merit

Ciclope Festival (Global)
1 Silver
1 Finalist

Ciclope Festival (Latino)
1 Finalist

Berlin Commercial 2024
1 Winner
6 Official Selection/Shortlist

El Ojo Iberoamerica
1 Silver
2 Bronze

MVF (Music Video Festival)
2 Winner
4 Finalist

Brazilian Creative Club
1 Silver

Shots Awards
1 Finalist

Buenos Aires Music Video Festival
Official Selection

Bogotá Music Video Festival
Official Selection

ABC Awards (Brazilian Cinematography Association)
1 Finalist

Directors' Library 2024
Official Selection