• Work
  • about

ADRIANO SATO

ASSOCIATE CREATIVE DIRECTOR/CW

  • Work
  • about

LIXO POLÍTICO

Every election year in Brazil is the same thing: thousands of tons of political propaganda papers polluting the streets. Hardly anyone does anything to change this scenario. We decided to do it.

We placed stylized dumps and street-posters near the main polling stations in São Paulo.

-

Role: Creative/Copywriter

 All of the disposable propaganda paper was sold and the money was used to buy meals for homeless people.
3000x1776_mosaico.jpg
 A few hours later, on the same day of the election, our project was publicized at UOL (one of the biggest online news website in Latin America), in addition to a dozen sites that reported the action and gave visibility to the problem.
3000x2000_noticias.jpg

Powered by Squarespace.