We proposed that Genera, the pioneer and largest company focused on personal genomics in Brazil, conduct a DNA test on a mother and her adopted daughter to uncover what they have always shared: their invisible connections.

Because nothing is more powerful than our connections.

Directed by Urso Morto

Note: one of the most exciting projects I’ve had the pleasure of being part of, as this true story is just like mine. :)

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Role: Creative/Copywriter

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Recognition

Cannes Lions
2 Shortlist (Film)

The One Show
1 Shortlist

Brazilian Creative Club
2 Silver (Film)
2 In Book

El Ojo Iberoamerica
2 Silver (Film)