If one day you were asked: what do you have to say to you?

We invited one of the greatest Brazilian actors, Lázaro Ramos, to do Genera's DNA test. Through the result, we made a film putting the ethnic groups that gave his test to talk about him, inviting everyone to know more about his ancestry.

Last but not least, the campaign launches the brand's new tagline across the country:

Genera. Busque em você. (Search yourself).

Directed by Urso Morto

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Role: Creative/Copywriter