How to launch the new Fanta Flavor when the flavor is a complete mystery?

Well, taking advantage of the most mysterious period of the year.

Analyzing the search data during Halloween, one of the top subjects is always "how to cook unexpected snacks". The perfect match with Fanta.

So, we decided to create the most unexpected cooking competition.

MONSTER CHEF
The world's first unreality show live for all Latin America on Twitch.

Produced byPlay9

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Role: Creative/Copywriter

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Recognition

Latin America Design
1 Gold

Effie Awards Latin America
1 Gold
1 Silver

Effie Awards Brazil
1 Silver

Warc Awards For Effectiveness Global
1 Shortlist