F1, BABY! 🏁🏁🏁

Tim Cook as team principal. Craig Federighi behind the wheel.

To kick off WWDC 2025, Apple’s annual global conference, we transformed the roof of Apple Park into Formula 1’s newest racetrack: the Cupertino Grand Prix.

A thrilling teaser for the upcoming F1 movie by Apple TV+, now in theaters.

Directed by Tim Miller



-

Role: Creative/Copywriter

-

Results

• +8M views on YouTube (and counting).

• Shared by fans on Reddit, TikTok, Instagram, YouTube, X, Facebook. Basically, everywhere.

• $144M global box office opening weekend for the F1 movie.