Corona and Parley for the Oceans has made a pact to protect 100 islands around the world from plastic pollution.

Fernando de Noronha, a tiny Brazilian surf paradise, is one of them.

But in such a small place, we decided to go further than simple clean-ups, so we lent our poster boy, Gabriel Medina, to become the face of small businesses in Noronha on a simple condition:
they'd had to end their stock of plastic on the same day.

Directed by Andre Godoi

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Role: Creative/Copywriter