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ADRIANO SATO

ASSOCIATE CREATIVE DIRECTOR/CW

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LOVE BOTTLE

Despite Brazil being the blackest country outside the African continent, historically only white people have been protagonists of love in Brazilian entertainment.

So, to announce the partnership between Coca-Cola and Afropunk in 2021, we transformed the iconic Coca-Cola glass bottle into the "Lovetov", subverting and creating a limited edition of the first Molotov Cocktail that spreads black love.

On the fabric that comes out of the bottle, we invited Brazilian black artists to illustrate the black love story of other great Brazilian black artists.

Each artist had their love represented in their bottle, approaching a variety of black love: self love, romantic love, love for african roots, love for black culture, black maternal love, black family love.

Illustrated by dialeto.studio, Robinho Santana, Rafa Black

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Role: Creative/Copywriter

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Recognition

Brazilian Creative Club
1 Gold
1 Silver
1 Bronze
2 In Book

El Ojo de Iberoamerica
1 Bronze

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