Just a few weeks before the 2022 FIFA World Cup, the world turned against something that is part of Brazilian culture: dances after a goal.

The critics escalated.

And became an excuse for racist and xenophobic offenses against Brazilian players.

So what could be the best answer to all this hate against Brazilian dances?

Dance even more.

In the music video, we put easter eggs and a dance tutorial for all Brazilians to respond to haters by dancing.

We projected #AturaOBaile in iconics Europe stadiums where Brazilian players suffered prejudice, bringing a message: we will never stop dancing.

Directed by Kaique Alves
DOP by Gabriel Bianchinni (Bibi)

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Role: Creative/Copywriter

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Recognition

Cannes Lions
1 Bronze

Clio Sports
1 Silver
1 Bronze

Brazilian Creative Club
Budweiser Client Of The Year
1 Gold
1 Silver

MVF (Music Video Festival)
Finalist

Spotify Advertising Hits
Best Use of Music

Effie Awards Latin America
1 Bronze