Every year anti-racist ideas win numerous awards at advertising festivals around the world. Cannes, D&AD, One Show, Andy Awards, Clube de Criação... well, everyone. The problem? There are few black creatives involved in creating these ideas. There are few black creatives judging these ideas.

Is the anti-racist fight really important or are they just taking advantage of it to win medals?

It was from this dissatisfaction that BLCK.PWR.ADS was born: the world's first advertising festival created by black creatives, judged by black creatives and selecting the best anti-racist ideas of recent years.

But with an important detail:
No medals. No Grand Prix. No glamour.

+ 29 jury members
+ 80 selected projects

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Role: Creative/Copywriter

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Recognition

Brazilian Creative Club
1 Silver
1 Bronze
1 In Book

Best Anti-Racists Campaigns By Black Advertisers Group
2nd Place