For the first time, the Oscars and Carnival took place on the same day. And Brazil was on the verge of winning its first Academy Award with I'm Still Here, a film about the country’s dictatorship.

So Apple turned this historic moment into samba—a tribute to two art forms once censored in Brazil: Cinema and Carnival.

Shot entirely on the iPhone 16 Pro, Brasil em Cena is a poetic celebration of Brazilian culture, featuring an original samba-enredo by Jair Oliveira, performed by Nilze Carvalho.

Premiering during the Oscars broadcast on Rede Globo, the largest television network in Latin America, the campaign showcased Apple’s cutting-edge Audio Mix technology—capturing every beat, lyric, and rhythm with pro-level clarity.

Listen to the full track on Apple Music.

Directed by Mariana Borga

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