Most brands fight for a break in the movie. Budweiser didn’t. It was already in the scene. In the bar. On the table. In the actor’s hand.

Over 1,200 films have featured Budweiser without a single media dollar.

So we did something no brand had done before. We bought the commercial breaks on streaming platforms and movie channels during these same films and ran nothing.

Because when you’re already part of the story, there’s no need to interrupt it.

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Role: ACD/Creative

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